While working as a designer at Missouri Creative I was asked to develop in-store and online assets with a futuristic yet urban feel connecting to the monochrome theme. The Tiger stripes were to take a prominent place in the creative.
The overall idea was to capture a futuristic feel by creative a laser beam effect across the requested assets. Using simple vectors and overlays to create an abstract design and a quick execution.
The aim of the shoot was to capture real laser beams bursting through the generated smoke with the products at the forefront, allowing the retail/social creative to connect even when they are seen apart.