While working as a designer at Missouri Creative I was asked to develop a gel visual drawing inspiration from the new Asics gel pack, which will be sold in Foot Locker stores across Europe. In addition, to extend further to social, they we’re asking me to develop inspiring highlight images. The Key art begins to capture the essence of a concrete jungle. Simply using the elements given and creating a montage effect built around the product a GEL typography.
The weaving between the foliage, animals, jungle plants and urban street furniture creates an effect where you have to pay minor attention to capture where these elements live. While working on the creative for this campaign, I was also used to model the lifestyle shoot.

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